High net worth households have unique insurance considerations. PURE Insurance, also known as Privilege Underwriters Reciprocal Exchange, brings specialty coverage options for high-value homes combined with policy features designed to meet the needs of financially successful families and high-net-worth individuals.
Homeowners insurance serves as a core coverage with PURE Insurance, forming a solid foundation to build a complete personal insurance package that can include coverage for multiple homes, luxury yachts and watercraft, artwork and collections, high-value auto insurance, and personal liability insurance.
Our PURE insurance review highlights key features that set PURE apart in the insurance industry and offers customer reviews, as well as an in-depth agent review which details PURE’s coverage.
PURE Insurance Review from Coastal Insurance CEO, David W. Clausen
“5 out of 5” says Coastal Insurance CEO, David W. Clausen. Clausen adds, “We’ve been a partner agent with PURE Insurance for more than 15 years and have seen our fair share of claims—many totaling millions of dollars. In every situation, PURE has exceeded the expectations of our clients, going above-and-beyond to make sure they are 100% satisfied. When dealing with affluent clients, it’s difficult to get 100% satisfaction consistently for 15+ years. We’re thankful for PURE’s dedication to their members & partner agents. They’re one of the best in the business.”
-David W. Clausen, CEO Coastal Insurance Solutions
PURE Insurance Reviews by PURE Private Clients
PURE has been insuring luxury homes and high-net-worth households since 2006 and boasts an astounding 96% member retention in an industry marked by churn rates of over 20%.
Here’s what PURE’s members have to say about why they chose PURE and how PURE earns their continued loyalty.
What Are People Saying About PURE Insurance?
PV Linton - 5.0 Rating
PURE recommended a home assessment when I switched from a secondary residence to primary. The gal who came took a sharp eye to all the mechanics and appliances of my home and made very useful suggestions. No pressure. I enacted some of her suggestions and saved on my premium. Very happy with value received and coverage options.
Bill Krochalis - 5.0 Rating
It’s hard to like an insurance company, but PURE sure works hard to earn your love. Start with truly outstanding service, including detailed risk analysis and coverage choices, then add in great pricing. To top it off, their claim service is professional and hassle -free.
Charles Barish - 5.0 Rating
We have been members of PURE for a number of years. They have been the easiest insurance company to deal with that we have ever experienced. Their compassion and responsiveness are unquestionable.
Pat Barnard - 4.0 Rating
We are former Chubb insurance people and we switched to Pure about 3-4 years ago. So far, so good. Had one claim and they took care of quickly and efficiently.
I am not sure why they valued our replacement cost on our home as high as they did, but I assume it was because prices seem to continue to go up to replace your home these days.
Right now we are very satisfied with Pure and would recommend them.
Coastal Insurance, your one stop for all your insurance needs
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Helpful Homeowners Insurance Articles
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Hundreds of insurers compete for the U.S. home insurance market, but a select group of providers specializes in the high-value market catering to high-net-worth households. Off-the-shelf products from broad-market insurers can miss key risks for affluent families....