PURE is a member-owned insurer and a part of the PURE Group of Insurance Companies, a specialist group of companies serving the personal insurance needs of financially successful families across the United States. Collectively, the companies that make up the PURE Group provide the PURE membership with excellent financial strength for their insurance company and a strong sense of alignment.

Highlights – Focused on Insurance for High Net Worth Individuals

  • Uniquely Structured
  • Founded in 2006
  • Financial Strength Rating – Rated A- “Excellent” by AM Best
  • Fastest-growing personal insurer in the U.S.


  • High Value/Luxury Homeowners Insurance
  • Automobile – Luxury, Antique & Specialty Auto Insurance w/Agreed Value Coverage
  • Watercraft
  • Jewelry, Art Collections
  • Personal Excess Liability
  • Flood & Excess Flood Insurance



Ross Buchmueller is the CEO of the PURE Group of Insurance Companies. His career spans more than 30 years and has been exclusively focused on the specialized property & casualty insurance needs of high net worth individuals and families. After spending more than a decade at The Chubb Group, Ross founded AIG’s Private Client Group and served as its president for more than six years. After witnessing firsthand the inefficiencies in the high net worth insurance market, he decided to do something about it: In early 2006, he and two colleagues, Martin Hartley and Jeffrey Paraschac, set out to create a better insurance company. The PURE Group of Insurance companies was designed to reduce the natural conflicts that exist between shareholders and policyholders and provide exceptional coverage, service and significant savings.


 Coastal Insurance is an Agent for pure